I’m a subject matter expert that creates long-form, top-ranking blog content for healthcare, health tech, and the SaaS tools that integrate with them
Before I became a content marketer, content strategist, and copywriter, I was working in big pharma (Bristol-Myers Squibb, Novartis, Abbott Labs) and with EMR and start-up, health tech companies drive multi-million dollars in sales and building marketing campaigns.
About 9 years ago I made the leap to content and digital marketing for healthcare.
Educating your potential customer and customers on disease state, latest advancements, clinical trials, and study results advances and empower patients. An engaged patient is a compliant patient and this improves and lowers the cost of healthcare.
Thanks to my unique position of training and managing specialty health care sales forces working with the top doctors on the eastern seaboard in teaching hospitals, and helping health tech and EMR companies find PMF and messaging with their products, I’ve learned to think empathetically, create cohesion from limited details, and researching, comprehending and using clinical data.
I take complicated disease states, ideas and simplify them into words that are actionable and easily understood.
So if you're ready to upscale your online presence look no further.
Carol is the founder of Carol Forden.com. She offers medical writing services to healthcare, pharmaceutical, and healthcare agencies.
Prior to my consulting days, I always worked in the pharmaceutical and health tech industries. My roles varied from medical information to sales -- national account management, institutional (hospital), GPO, national payors, federal government sales to marketing. Whatever the role, accurate and clear scientific communication was key to my success.
When I first became a consultant, I focused on medical marketing projects for clients, such as developing strategic plans and promotional tools targeted to either healthcare professionals or patients. Again, my success in this role largely relied on my ability to create sound medical content that would educate consumers and be within DTC guidelines and FDA regs.
Eventually, the majority of my business leads were contacting me for help with their medical writing.
This includes medical communications for promotional sales materials, videos, social media, virtual reality, and augmented reality tools for either the patients or the healthcare professionals.
Although I still have clients who hire me for my strategic marketing services, most of my time is focused on medical writing and helping their customers understand and live with disease states.
What sets me apart from other medical writers?
My main advantage is most likely the fact that I have a vast amount of experience in sales and marketing within the pharmaceutical industry. When I write something for a client, my goal is for the communication to meet the client’s strategic objective.
Something I was best known for during my tenure as a marketer was that I was able to give the sales reps something that they would find valuable during their sales calls with healthcare professionals.
That’s still something that I strive for as a consultant.
Of course, there can be regulatory challenges that may prohibit certain things that the client would like to communicate but oftentimes, we can find a way to meet the client’s objective by tweaking the communication or the delivery.
Something that clients also appreciate about my services is that I am familiar with SEO on-page optimization. This requires constant learning and experience but it is well worth the extra effort.
Do I accept all medical writing projects?
The short answer is ‘no’.
As mentioned earlier, I have refused to work on a few client projects over the last several years.
On one occasion, the client wanted to exaggerate their product’s clinical data in a way that I felt was not truthful or ethical. I did not want to associate my name with that project. There are also products that claim to have outlandish medical benefits that are obviously just out to scam vulnerable patients.
These are the ones that claim to cure cancer by eating the right foods or take a vitamin or miracle supplement. I'll never accept these jobs.
There were a couple of occasions when direct competitors of my clients contacted me to discuss a new project that they wanted to initiate.
Those discussions had to stop right there because I do not accept to work on a competitor’s project at the same time as a current client’s project.
There was never any ill will on behalf of the competitors as they did not know that I was working with their competitor at the time and they always understood and respected my position.
It is a small industry so we are bound to bump into each from time to time.
It can be difficult to refuse revenue-generating jobs, especially when you are in the early stages of your career.
I only take on the healthcare communication jobs that I know will benefit either the patients or the healthcare professionals. That philosophy has ensured that I am nurturing both my clients and my reputation and credibility. That will pay off for all parties I engage within the long term.
So how can I help strengthen your content marketing and distribution and make this your most successful year yet?
By being easy to work with, resourceful, and dependable! Your time is a hot commodity, and I’m not about to waste it.
Let's get started today, click the button below and contact me directly.