What to Write About - Content Prioritization

It's important for every marketer to have specific, realistic goals to achieve the kind of business growth desired. If not, they are at risk of getting unqualified leads which could end up in a lot of work without any conversion.

When evaluating content ideas, use a scoring system that takes into account:


Time to complete

Value for the audience

Can the content be well-executed

Can an MVP be created to validate the idea first

All are important factors.

What are some of those considerations and what's the most helpful way to frame them?

Ask the following questions:

Is it Heart Failure or Adreneal Insufficiency?

Numerous diseases can cause congestive heart failure (CHF).

Common causes of left-sided congestive heart failure in adults are ischemic heart disease, arrhythmia, and vulvlar diseases. In addition to these common causes, there are other rare causes of left-sided congestive heart failure.

There are a few reports of left ventricular (LV) dysfunction caused by isolated adrenocorticotrophic hormone (ACTH) deficiency.

The onset of adrenal insufficiency is often very gradual, and it may go undetected until an illness or other stress precipitates an adrenal crisis.

Adrenal insufficiency can be primary, secondary, or tertiary. The hallmark laboratory finding is an inappropriately low ACTH value in the setting of diminished cortisol concentrations.

Google wants to rank content that’s created by experts. This helps them to ensure they’re providing people with in-depth and useful content on their search engine.

Enter Topic clusters.

Developing high-quality, relevant content is a great way to increase your website's reach to specific audiences that will continue to reward you with organic traffic for years to come.

The analytics from topic clusters can help your company dial in on topics that will attract your target audience and engage them.

To ultimately reduce the time spent researching new content.

Topic Clusters Build Subject Matter Authority
Peek Inside Teladoc’s Multi-Billion-Dollar Telehealth DTC Growth Strategy

Scaling a telemedicine company from zero to a global presence in more than 175 countries, 40 languages is no easy feat. 

with over $1.1+ Billion with over 52 million subscription members generating 22 million fee-only telemedicine visits, Teladoc has quite the story to tell.

The Limits of Outpatient Services

Outpatient dialysis clinics are not designed for LTC residents

Outpatient treatment poses an infection risk — for dialysis patients, staff, and other residents

Highly acute residents struggle to find placement at outpatient clinics

Traveling to a dialysis clinic is disruptive, confusing, and time-consuming

Outpatient providers have failed to address the needs of an aging population of patients with ESRD, especially LTC residents

Kidney failure is a growing crisis in the U.S. — especially in LTC Facilities
Is value-based care a sustainable approach to healthcare delivery?

The US healthcare system is under enormous pressure as the county's population ages and chronic conditions become commonplace.

Based on incentives for the volume of treatment over the "right" treatment, the traditional fee-for-service model is increasingly unsustainable.

Value-based care, linking processes, structures, and reimbursement to patient outcomes, is viewed as an improved and sustainable healthcare model for the 21st century.

Healthcare SaaS Offering to Health Plans Drip Email Campaign

A SaaS offering to the payor market needed several email drip campaigns developed around their automated risk adjustment offering, removing the manual process that most health plans rely on.

Is Precision Nutrition The Future to Help Patients Prevent or Treat Diabetes?

The Advent of Precision Nutrition is here...

Using dietary intervention known as precision nutrition (P.N.) may alter the course of chronic disease states.

Precision nutrition is based on individualized meal planning based on your DNA and microbiome. Precision nutrition is the next step in personalized medicine.

How your body responds to different disease states is guided by more than what food you eat. It includes your level of physical activity, quality of sleep, family medical history, and the gut microbiome.

The ideal of precision nutrition is to manage a chronic illness, e.g., diabetes and heart disease.

Instead of a one-size-fits-all approach to disease state management, it can more specifically tell you how your body will respond to certain foods and how particular food can alter the progression or start of a disease state.


What are the Symptoms, Treatment Options, and Cure Rates for Colorectal Cancer?

If you're in your late 40's or early 50's or have a family history and your doctor recommends a colorectal exam, like many people, you'll think I'm fine; this is unnecessary.

The hard reality is, colorectal cancer is often a quiet growing cancer until it has metastasized and spread. When your doctor recommends a screening, don't hesitate and book an appointment.

Hearing that you have cancer is nerve-racking. You immediately jump to worst-case scenarios, however with early treatment, you can look forward to a full and active life.

Colorectal cancer occurs in the colon and rectum. The colon is the large intestine, and the rectum is the passageway that connects the colon to the anus. Early prevention by removing polyp or growths inside the colon or rectum can and does prevent colorectal cancer.

The key is early detection and prevention, so when your doctor recommends a screening, don't hesitate to schedule the appointment.


How to Interview A Subject Matter Expert

Subject matter expert interviews are a great way to raise your brand authority. Interviewing a subject-matter expert (SME) takes special skills.

Content marketing, especially interviews have a lot in common with traditional journalism. As a reporter might need to make half a dozen phone calls to understand the context and verify the accuracy of the story their writing, in the content marketing field, you’ll often need to tap into subject-matter expert (SME) knowledge to get to the heart of your subject, whether that means talking to an internal expert, an outside industry expert, or one of your business’ customers.

You’ll need to dive in deeply and get all the information you need to create a narrative that moves readers to action, whether you’re developing a ghostwritten thought leadership story, a solution-oriented white paper, or a case study.