What to Write About - Content Prioritization

It's important for every marketer to have specific, realistic goals to achieve the kind of business growth desired. If not, they are at risk of getting unqualified leads which could end up in a lot of work without any conversion.

When evaluating content ideas, use a scoring system that takes into account:


Time to complete

Value for the audience

Can the content be well-executed

Can an MVP be created to validate the idea first

All are important factors.

What are some of those considerations and what's the most helpful way to frame them?

Ask the following questions:

Is it Heart Failure or Adreneal Insufficiency?

Numerous diseases can cause congestive heart failure (CHF).

Common causes of left-sided congestive heart failure in adults are ischemic heart disease, arrhythmia, and vulvlar diseases. In addition to these common causes, there are other rare causes of left-sided congestive heart failure.

There are a few reports of left ventricular (LV) dysfunction caused by isolated adrenocorticotrophic hormone (ACTH) deficiency.

The onset of adrenal insufficiency is often very gradual, and it may go undetected until an illness or other stress precipitates an adrenal crisis.

Adrenal insufficiency can be primary, secondary, or tertiary. The hallmark laboratory finding is an inappropriately low ACTH value in the setting of diminished cortisol concentrations.

Google wants to rank content that’s created by experts. This helps them to ensure they’re providing people with in-depth and useful content on their search engine.

Enter Topic clusters.

Developing high-quality, relevant content is a great way to increase your website's reach to specific audiences that will continue to reward you with organic traffic for years to come.

The analytics from topic clusters can help your company dial in on topics that will attract your target audience and engage them.

To ultimately reduce the time spent researching new content.

Want to set yourself apart from your competition?

One of the best ways to do so is to influence how your target market perceives your company, and publishing quality content online is a great place to start.

Research shows that 78% of consumers believe that companies providing custom content want to build long-term relationships. That goes a long way for brands trying to find new and keep customers, especially when the purchase is a big-ticket item or a disease state that impacts their health. 

Content that is informative solves a problem and educates, that earns trust positions you as one of the leading authorities in the industry.

Topic Clusters Build Subject Matter Authority
Peek Inside Teladoc’s Multi-Billion-Dollar Telehealth DTC Growth Strategy

Scaling a telemedicine company from zero to a global presence in more than 175 countries, 40 languages is no easy feat. 

with over $1.1+ Billion with over 52 million subscription members generating 22 million fee-only telemedicine visits, Teladoc has quite the story to tell.

7 Long-Term Benefits of Content Marketing

The Limits of Outpatient Services

Outpatient dialysis clinics are not designed for LTC residents

Outpatient treatment poses an infection risk — for dialysis patients, staff, and other residents

Highly acute residents struggle to find placement at outpatient clinics

Traveling to a dialysis clinic is disruptive, confusing, and time-consuming

Outpatient providers have failed to address the needs of an aging population of patients with ESRD, especially LTC residents

Kidney failure is a growing crisis in the U.S. — especially in LTC Facilities
Is value-based care a sustainable approach to healthcare delivery?

The US healthcare system is under enormous pressure as the county's population ages and chronic conditions become commonplace.

Based on incentives for the volume of treatment over the "right" treatment, the traditional fee-for-service model is increasingly unsustainable.

Value-based care, linking processes, structures, and reimbursement to patient outcomes, is viewed as an improved and sustainable healthcare model for the 21st century.