In the dynamic world of healthcare, where every decision impacts lives, success demands more than just clinical expertise. It requires a potent blend of strategic thinking, captivating creativity, and cutting-edge technology.
Introducing Carol Forden: your one-stop shop for healthcare solutions that elevate your brand, engage your audience, and drive meaningful outcomes.
Healthcare Strategist: I delve deep into your challenges, crafting tailored plans that optimize your brand positioning, communication channels, and user experience.
Storyteller: I weave compelling narratives that resonate with patients, healthcare professionals, and key stakeholders, fostering trust and building lasting relationships.
Tech-Savvy Wordsmith: I use language to craft clear, concise, and engaging content for your website, marketing materials, technical documentation, and UX interfaces.
Healthcare Marketing Strategy: I develop data-driven strategies to reach your target audience, build brand awareness, and drive conversions.
Creative Content Writing: From website copy and blog posts to patient education materials and marketing brochures, I create impactful content that informs, educates, and inspires.
Technical Content Writing: I translate complex medical information into clear, understandable language for patients, healthcare professionals, and regulatory bodies.
UX Copywriting: I craft intuitive and user-friendly copy for your healthcare apps, websites, and other digital platforms, ensuring seamless experiences that improve patient outcomes.
Why choose me?
I understand healthcare: I have deep expertise in the healthcare industry, ensuring your solutions are relevant, effective, and compliant.
I am results-oriented: I measure my success by your success, tracking key metrics and optimizing strategies to deliver tangible results.
I am a passionate partner: I collaborate and work closely with you, understanding your unique needs and goals to create solutions that truly resonate.
First, we start with discovery, this sets the
foundation of the project. Discovery is about
developing a clear understanding of your
business and goals and establishing a clear path forward. It's not all research behind a screen.
It's about getting hands-on with workshops and interactive discussions to align our direction forward.
Strategy is a necessary ingredient for exceptional, purposeful work. People don't buy products or services, they buy experiences and emotions. Whether it's the comfort of belonging, the excitement from the unexpected service, or the peace of mind of a problem solved, what you're really selling is a feeling. This emotional connection isn't 'nice-to-have', it's what turns casual buyers into brand evangelists who stick around and become the best advertisers you never have to pay for. Simply put, emotional branding is the linchpin that holds the whole concept of brand distinction together. Without it, you're just another name in the crowd.
This is where the magic happens. We've done all the hard work and now it's time to have some fun and bring the ideas to life. This step will vary depending on what your goals are, and the services you require. I offer everything from strategic planning, data analysis, customer analysis, technical writing, and copywriting.
I'm here for the long haul, committed to developing long-term relationships, built on trust. I live by the mantra measure twice, cut once so by the time we reach handover, everything should sound and feel just right. Rest assured that if anything does pop up, I'm dedicated to offering flexibility and providing assistance during and after the handover.
Due to an NDA, please request a Sign up | Log in account to gain access to the work details
Strategy + Research + Messaging Development + UX Copywriting+ Technical Writing
Strategy + Concept Development + Research + Brand Voice + UX Copywriting + Technical Writing
Strategy + Scientific Data Analysis + Research + Messaging + Brand/Identity + Technical Writing + UX Copywriting
Scientific Data Analysis + Research + Technical Writing + UX Copywriting
Research & Discovery
Personas & Journey Mapping
Discovery & Brand Positioning
Brand Guidelines Development
Tone of Voice and Messaging
User Testing & Research
Customer Journey Mapping
Design & Templates
Social Media Assets
Events & Campaign Design
Research & Discovery
Journey Mapping & Personas
Automation of Processes
Project Handover and Training
Review and Maintenance