First, we start with discovery, this sets the
foundation of the project. Discovery is about
developing a clear understanding of your
business and goals and establishing a clear path forward. It's not all research behind a screen.
It's about getting hands-on with workshops and interactive discussions to align our direction forward.
Strategy is a necessary ingredient for exceptional, purposeful work. People don't buy products or services, they buy experiences and emotions. Whether it's the comfort of belonging, the excitement from the unexpected service, or the peace of mind of a problem solved, what you're really selling is a feeling. This emotional connection isn't 'nice-to-have', it's what turns casual buyers into brand evangelists who stick around and become the best advertisers you never have to pay for. Simply put, emotional branding is the linchpin that holds the whole concept of brand distinction together. Without it, you're just another name in the crowd.
This is where the magic happens. We've done all the hard work and now it's time to have some fun and bring the ideas to life. This step will vary depending on what your goals are, and the services you require. I offer everything from strategic planning, data analysis, customer analysis, technical writing, and copywriting.
I'm here for the long haul, committed to developing long-term relationships, built on trust. I live by the mantra measure twice, cut once so by the time we reach handover, everything should sound and feel just right. Rest assured that if anything does pop up, I'm dedicated to offering flexibility and providing assistance during and after the handover.
Where health care meets compelling storytelling.
As a dedicated healthcare strategist, technical writer, and copywriter, simplifying complex medical jargon into engaging and SEO-friendly content.
It's all about empowering patients through knowledge, one well-crafted sentence at a time.
Strategy + Research + Messaging Development + UX Copywriting+ Technical Writing
Strategy + Concept Development + Research + Brand Voice + UX Copywriting + Technical Writing
Strategy + Scientific Data Analysis + Research + Messaging + Brand/Identity + Technical Writing + UX Copywriting
Research & Discovery
Personas & Journey Mapping
Discovery & Brand Positioning
Brand Guidelines Development
Tone of Voice and Messaging
User Testing & Research
Customer Journey Mapping
Design & Templates
Social Media Assets
Events & Campaign Design
Research & Discovery
Journey Mapping & Personas
Automation of Processes
Project Handover and Training
Review and Maintenance
Scientific Data Analysis + Research + Technical Writing + UX Copywriting
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