Content Marketing is like a jigsaw puzzle that if you connect the pieces...
Puzzles tell a story -- from the first to the last, each piece matters, a journey of complexity that leads to the bigger picture.
Funnel Driven Content
Understand your customer's search intent, create content that nurtures them along.
From top of the funnel to drive brand awareness, to middle and bottom of the funnel to bridge the gap between high-level concepts and the value your product offering provides to customers.
I use research and data to help healthcare companies generate more revenue, leads, traffic and results through content marketing.
I know that in order for that content to be valuable to your company, there needs to be a solid strategy, planning, promotion, and outreach behind every piece of content created.
I bring value to content creation that adds value to your business and to your customers
Topic Clusters Build Subject Matter Authority.
Google wants to rank content that’s created by experts.
This helps them to ensure they’re providing people with in-depth and useful content on their search engine.
I help ambitious
scale traffic and rankings
I encourage clients to think about conversion as more than just a sale.
When you consider email sign-ups, downloads, and free trial sign-ups as conversions, you have the opportunity to build relationships with customers and foster brand loyalty and repeat purchasing behavior.
A Content Strategy that Works Combined with SEO.
A good content strategy combines research, your actual product, and SEO.
The entire point of content marketing is to generate revenue for your business.
Sporadically publishing fluffy articles that bring limited value or are lists of us vs them or Top tips for X isn't going to cut it today.
You need to put thought into the content you're creating and distributing to people.
Content needs to bring value at every step of the funnel.
Learn more about my approach to content marketing
Marketing demands authenticity and focus.
It should clearly reveal key realities of the brand and product experience and target your audience at the same time.
It's not the high-level buzz words or sound bytes that resonate. It's the inside intel, the reality, and the experiences customers have at a day-to-day level.
Every aspect of your brand should be embedded in strategy.
That includes your content marketing.
I'm no expert in puzzle making, but I do know a puzzle maker doesn't start by simply crafting pieces.
You need a vision, an image first, and then have to determine the elements like size, color, and materials.
If you start by thinking about each piece of content as a puzzle piece, you can envision what you want the finished piece to look like at the end.
Your content marketing strategy should be no different.
Does your content take the audience on a journey that is connected?
See My Portfolio
Hi, I'm Carol Forden
Content is More Than Words on Paper
I take a holistic approach to content and content marketing.
I work as an extension of your team, developing a content strategy, researching and creating content, and if needed, managing all content marketing operations.
With over 15 years working with three of the big 5 pharma companies, and health tech companies driving multi-million dollars in sales.
About 9 years ago I made the leap to content and digital marketing for healthcare, my experience assures that you’ll get an expert content marketing partner.
Why content marketing?
Content is one of the best ways to spread brand awareness and connect directly with your customers.
It's an outlet where you can show off your brand personality, build trust and authority, and increase your visibility.